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Engineering notes on SEO

Articles about technical SEO, content strategy, analytics and development from the trenches.

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Google AI Overviews — how quick answers work in search

Technical SEOBeginner23 May · 8 min4.6

Google AI Overviews

AI Overviews generates answers in search results and redistributes traffic. We break down the mechanics, impact, and optimization tactics.

Pagination SEO — configuration for search engines

Pagination in SEO

Technical SEOIntermediate23 May · 8 min4.5

Multilingual website — subdirectories, subdomains and ccTLDs for SEO

Multilingual website: subdirectories, subdomains, ccTLDs, and SEO configuration

Technical SEOExpert22 May · 19 min4.8

HTML5 semantic tags — guide with examples for SEO

HTML5 semantic tags: complete guide with examples

Technical SEOIntermediate22 May · 18 min4.8

SEO checklist for a website: complete audit list

SEO checklist for a website: 80+ items to audit

Technical SEOIntermediate22 May · 20 min4.8

Website redesign without losing SEO traffic — step-by-step guide

Redesign Without Traffic Loss

Technical SEOIntermediate22 May · 14 min4.8

Article cover: server log file analysis for SEO

Server log file analysis for SEO: complete guide

Technical SEOExpert19 May · 16 min4.7

Article cover: URL structure — principles of SEO-friendly URLs

URL structure: principles of SEO-friendly URLs

Technical SEOIntermediate19 May · 14 min4.8

301 and 302 redirects: when and how to use them

301 and 302 redirects: when and how to use them

Technical SEOIntermediate17 May · 12 min4.4

Hreflang: international SEO guide

Hreflang: Complete Guide to International SEO

Technical SEOExpert16 May · 16 min4.7

Internal linking: strategy and architecture for SEO

Internal linking: strategy and architecture for SEO

Technical SEOIntermediate16 May · 17 min4.6

JavaScript SEO: indexing SPAs and React sites

JavaScript SEO: how Google indexes SPAs and React sites

Technical SEOExpert16 May · 18 min4.4

Article cover: Crawl Budget — practical guide

Crawl Budget: a practical guide for large platforms

Technical SEOIntermediate15 May · 20 min4.3

Article cover: Robots.txt — complete setup guide

Robots.txt: complete setup guide for SEO

Technical SEOIntermediate15 May · 18 min4.8

Article cover: XML Sitemap — complete guide

XML Sitemap: complete guide — attributes, types, localisation and robots.txt

Technical SEOIntermediate15 May · 20 min4.4

Article cover: canonical URL — what it is and how to configure it

Canonical URL: what it is and how to configure it

Technical SEOIntermediate14 May · 15 min4.9