SEO Tools
Blog

Engineering notes on SEO

Articles about technical SEO, content strategy, analytics and development from the trenches.

Categories

AllTechnical SEOOn-Page SEOStructured DataContentDevelopmentWeb PerformanceLocal SEOOff-Page SEOAnalytics

Tags

technical-seoon-page-seoindexingserp-featurescrawlingmeta-tagscontent-strategyanalyticssite-architecturecore-web-vitalslink-buildingoff-page-seorankingseeatjavascript-seoseo-auditredirectsinternal-linkinginternational-seopage-speedkeyword-researchlocal-seoreputationcmsstructured-data
Natural link signals — what Google looks for
Off-Page SEOBeginner24 May · 8 min4.6

Natural Link Signals

Seven signals Google uses to distinguish natural links from paid ones — and how to avoid triggering a filter.

seohead
SEO
Behavioral SEO factors — user signals

Behavioral Ranking Factors

Ranking SignalsBeginner23 May · 8 min4.9
Google AI Overviews — how quick answers work in search

Google AI Overviews

Technical SEOBeginner23 May · 8 min4.6
Pagination SEO — configuration for search engines

Pagination in SEO

Technical SEOIntermediate23 May · 8 min4.5
Required website pages for SEO and E-E-A-T — checklist

Required Website Pages

On-Page SEOBeginner23 May · 11 min4.8
Read
Multilingual website — subdirectories, subdomains and ccTLDs for SEO

Multilingual website: subdirectories, subdomains, ccTLDs, and SEO configuration

Technical SEOExpert22 May · 19 min4.8
Read
HTML5 semantic tags — guide with examples for SEO

HTML5 semantic tags: complete guide with examples

Technical SEOIntermediate22 May · 18 min4.8
Read
SEO checklist for a website: complete audit list

SEO checklist for a website: 80+ items to audit

Technical SEOIntermediate22 May · 20 min4.8
Read
Website redesign without losing SEO traffic — step-by-step guide

Redesign Without Traffic Loss

Technical SEOIntermediate22 May · 14 min4.8
Read
Local SEO: how to rank in Google Local Pack and geo-targeted searches

Local SEO: how to rank for geo-targeted searches in Google

Local SEOIntermediate21 May · 14 min4.6
Read
Off-page SEO: ranking factors outside your website — links, brand, authority

Off-page SEO: everything that affects rankings outside your website

Off-Page SEOBeginner21 May · 15 min4.4
Read
On-page SEO: complete guide to page optimisation

On-page SEO: a complete guide to page optimisation

On-Page SEOBeginner21 May · 15 min4.6
Read
SERM — managing brand reputation in Google search results

SERM: managing your reputation in search engines

ReputationIntermediate21 May · 12 min4.8
Read
Service website SEO: strategy from scratch

Service website SEO: structure, content and factors

ContentIntermediate21 May · 16 min4.4
Read
Which CMS to choose: comparing WordPress, Headless, Tilda, Webflow for SEO

Which CMS to choose for your website: platform comparison for SEO

DevelopmentBeginner20 May · 13 min4.4
Read
Content audit: Keep / Update / Consolidate / Delete methodology

Content audit: methodology and step-by-step process

ContentIntermediate20 May · 15 min4.9
Read
LCP optimization: how to improve Largest Contentful Paint for Core Web Vitals

LCP: how to optimize Largest Contentful Paint

Web PerformanceExpert20 May · 14 min4.8
Read
Link building: strategies for acquiring quality backlinks for SEO

Link building: strategies for acquiring quality backlinks

Link BuildingIntermediate20 May · 15 min4.8
Read
Page Speed optimisation: comprehensive guide to website loading speed

Page Speed: comprehensive website loading optimisation

Web PerformanceIntermediate20 May · 16 min4.8
Read
Rank tracking: tools and methodology for SEO ranking monitoring

Rank tracking: tools and methodology

AnalyticsBeginner20 May · 13 min4.8
Read