Engineering notes on SEO

Multilingual website: subdirectories, subdomains, ccTLDs, and SEO configuration

Building a multilingual or multi-regional site means more than translating content. The URL structure decision — subdirectories, subdomains, or separate ccTLD domains — determines how Google interprets geo-targeting, how link equity flows, and what ongoing maintenance costs. We cover all options: from simple multilingual setups to a regional ccTLD network managed from a single Next.js monorepo.