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Engineering notes on SEO

Articles about technical SEO, content strategy, analytics and development from the trenches.

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Website redesign without losing SEO traffic — step-by-step guide

Technical SEOIntermediate22 May · 14 min4.8

Redesign Without Traffic Loss

How to update your site's design and structure without losing organic traffic: pre-launch audit, redirect map, technical checks and post-launch monitoring.

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301 and 302 redirects: when and how to use them

Technical SEOIntermediate17 May · 12 min4.4

Article cover: custom 404 page — how to configure and implement

Custom 404 page: how to configure and implement correctly

DevelopmentIntermediate15 May · 15 min4.7