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Engineering notes on SEO

Articles about technical SEO, content strategy, analytics and development from the trenches.

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Website creation: choosing platform, hosting and structure

How to Create a Website: Basics, Platforms and Goals

DevelopmentBeginner20 May · 9 min4.4

Article cover: server log file analysis for SEO

Server log file analysis for SEO: complete guide

Technical SEOExpert19 May · 16 min4.7

Article cover: URL structure — principles of SEO-friendly URLs

URL structure: principles of SEO-friendly URLs

Technical SEOIntermediate19 May · 14 min4.8

E-E-A-T: experience, expertise, authoritativeness and trustworthiness

E-E-A-T: what it is and how to strengthen trust signals

ContentBeginner17 May · 14 min4.4

Featured snippets: how to rank in position zero

Featured snippets: how to rank in position zero

On-Page SEOIntermediate17 May · 13 min4.7

GA4 for SEO: reports and metrics in Google Analytics 4

GA4 for SEO: reports, metrics and practical use

AnalyticsIntermediate17 May · 13 min4.7

Google Search Console: complete guide for SEO

Google Search Console: complete guide 2026

AnalyticsIntermediate17 May · 15 min4.1

Image SEO: alt text, formats, compression and lazy load

Image SEO: alt text, formats, compression, and lazy load

On-Page SEOIntermediate17 May · 14 min4.9

Keyword cannibalization: how to find and fix it

Keyword cannibalization: how to find and fix it

On-Page SEOIntermediate17 May · 13 min4.7

Keyword research: methodology from zero to strategy

Keyword research: methodology from zero to strategy

ContentIntermediate17 May · 16 min4.4

Open Graph and Twitter Cards: markup for social media

Open Graph and Twitter Cards: complete guide

On-Page SEOBeginner17 May · 11 min4.6

301 and 302 redirects: when and how to use them

301 and 302 redirects: when and how to use them

Technical SEOIntermediate17 May · 12 min4.4

Topic clusters: content architecture for SEO

Topic clusters: content architecture for SEO

ContentIntermediate17 May · 12 min4.6

Hreflang: international SEO guide

Hreflang: Complete Guide to International SEO

Technical SEOExpert16 May · 16 min4.7

Internal linking: strategy and architecture for SEO

Internal linking: strategy and architecture for SEO

Technical SEOIntermediate16 May · 17 min4.6

JavaScript SEO: indexing SPAs and React sites

JavaScript SEO: how Google indexes SPAs and React sites

Technical SEOExpert16 May · 18 min4.4

Article cover: Crawl Budget — practical guide

Crawl Budget: a practical guide for large platforms

Technical SEOIntermediate15 May · 20 min4.3

Article cover: custom 404 page — how to configure and implement

Custom 404 page: how to configure and implement correctly

DevelopmentIntermediate15 May · 15 min4.7

Article cover: HTML heading structure H1–H6

HTML heading structure H1–H6: complete guide for SEO

On-Page SEOBeginner15 May · 16 min4.6

Article cover: meta description — what it is and how to write it

Meta Description: what it is and how to write it

On-Page SEOBeginner15 May · 14 min4.4