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Engineering notes on SEO

Articles about technical SEO, content strategy, analytics and development from the trenches.

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Article cover: Robots.txt — complete setup guide

Robots.txt: complete setup guide for SEO

Technical SEOIntermediate15 May · 18 min4.8

Article cover: Schema.org and JSON-LD — complete structured data guide

Schema.org and JSON-LD: complete guide to Organization, Product, ratings and photos

Structured DataIntermediate15 May · 22 min4.8

Article cover: XML Sitemap — complete guide

XML Sitemap: complete guide — attributes, types, localisation and robots.txt

Technical SEOIntermediate15 May · 20 min4.4

Article cover: canonical URL — what it is and how to configure it

Canonical URL: what it is and how to configure it

Technical SEOIntermediate14 May · 15 min4.9

Article cover: how to write the H1 tag correctly

H1 tag: how to write it right — complete guide

On-Page SEOBeginner14 May · 12 min4.7

Article cover: title tag — complete guide

Title tag: complete guide

On-Page SEOIntermediate13 May · 20 min4.3

Core Web Vitals diagram: LCP, INP, CLS

Core Web Vitals: Complete Guide 2026

Web PerformanceIntermediate12 May · 18 min4.9

Article cover: site silo structure

Site silo structure

ContentExpert8 Apr · 24 min4.5