SEO Strategist
Pavel Barushka
Head of SEO @ Texode · Minsk / hybrid
SEO strategist with an engineering mindset. I lead projects from zero launch to scaling high-load platforms: JS/SPA, subdomains, multilingual and multiregional websites. Technical audits, indexation strategy, semantics and structured data are in my scope.
How I work
Engineering mindset
SEO is not keyword magic. It is systematic engineering: proper architecture, clean code, controlled data and measurable outcomes.
Full transparency
You always know what is happening on your project. Regular reports, clear KPIs, and honest timelines — no marketing promises.
System thinking
I treat SEO like a product: backlog, sprints, retrospectives. Every task is part of a long-term strategy, not a one-off experiment.
Bio & Experience
A factual year-by-year path: engineering education, SEO practice, high-load product work and the current Head of SEO role.
Fundamental engineering education. Studied C++, Python, circuitry and system architecture — this helps me understand the technical side of SEO deeply.
Built complex SEO strategies, ran technical audits and usability analysis, collected and clustered semantics with Key Collector. Automated reporting by about 90%.
Responsible for full-cycle SEO strategy across multiple high-load in-house products, including JS platforms, content aggregators and multilingual websites. Leading all aspects of optimization.
Stack and competencies
A dense list of what I use in real work: tools, analytics, engineering, automation, technical SEO, strategy and implementation management.
Discuss your project?
Share your goals and website context — I will suggest a practical next step.