
Post-Roy
A construction services website for industrial floors and screed. The project started from zero: no site, no domain, no digital reputation.
Project results without embellishment: starting point, technical and content decisions made, organic growth dynamics and reusable conclusions for similar niches.

A construction services website for industrial floors and screed. The project started from zero: no site, no domain, no digital reputation.

An OpenCart pumping equipment catalog: template redesign, bot filtering, silo architecture, trust factors and standardization of 3000+ product cards.
FAQ
How to read the numbers, timelines and what you can expect from public write-ups.
No. SEO has real uncertainty. When traction is missing, I change the strategy based on data instead of forcing a success story for reporting.
The focus is meaningful traffic and conversions. Rankings are a useful intermediate signal, not the end goal.
Work from the last 1–2 years, aligned with modern signals (E-E-A-T, technical quality, GSC and analytics discipline).
NDAs are common. On a call I can often share anonymised GSC and analytics views where that makes sense.
Share your goals and website context — I will suggest a practical next step.