OpenCart migration
ocStore 3 with UniShop was selected, then the homepage, catalog and product cards were redesigned for commercial signals.
lengidroprom.ru
An OpenCart pumping equipment catalog: template redesign, bot filtering, silo architecture, trust factors and standardization of 3000+ product cards.
Key case metrics
A short result summary before the detailed breakdown: growth, speed, first effect and the main trust factor.
+153%organic without bots
316 → 799search visits
3000+product cards
OpenCartplatform
Task
What blocked growth
There was no focused search visibility: irrelevant queries dominated and bot traffic distorted reports. Templates, design and information architecture were not aligned with organic acquisition and trust factors. A catalog of 3000+ products needed unified cards, attributes and categories.
Solutions
What was done
Each card explains what was done and which search signal it strengthened.
Bot filtering
Bot and irrelevant traffic filtering was configured so organic growth reflected real search visits.
Silo architecture
Categories and subcategories were unified around pump types and key attributes.
Product cards
Descriptions, specs, attributes, filters and trust blocks were standardized across 3000+ products.
JS chart
Organic growth dynamics
Interactive SVG chart without external libraries.
Project timeline
Why the growth was not random
February 2025Move to OpenCart
ocStore 3 was selected and base templates were prepared around SEO and commercial signals.
Spring 2025Customer information
Delivery, payment, warranty, company details, returns, FAQ and services were structured.
Summer 2025Catalog and product cards
Categories, attributes, filters and product cards were standardized across 3000+ items.
December 2025Organic growth
Organic visits excluding bots grew from 316 to 799, while Google grew from 34 to 202.
Proof gallery
Materials that can be shown in a case
Analytics screenshots, site page previews and structural diagrams that confirm the result.
Summary
Main conclusion
In this project, growth started when the catalog foundation became cleaner. For a B2B store, adding copy is not enough: templates, data quality, consistent attributes, useful filters, trust elements and analytics without bot noise all matter. When the catalog speaks the same language as users and search engines, pages become stronger and organic traffic grows in a more stable way.
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