Search promotion
in Google

I grow Google visibility through technical health, clear site structure, E-E-A-T, content, and analytics. The focus is not link buying, but trust, discoverability, and organic leads.

Focus areas

Effort distribution for Google search promotion

Content (E-E-A-T, Rich Snippets)35%
Technical (CWV, indexing, mobile)30%
Links (link building, outreach)22%
Analytics (GA4, rankings)13%
Typical situation

Why your business is not growing in Google

1

Technical SEO and indexing hold you back

Key URLs are missing from the index or trapped on duplicates without clean canonicals, GSC shows crawl/index issues, Core Web Vitals lag. Until Google can reliably fetch and evaluate pages, organic growth hits a ceiling.

2

Content doesn't match search intent

You lack pages for real query clusters, or pages stay shallow while competitors go deeper. Without a clear topical structure and pillar pages, you don't consistently answer what users actually search for.

3

Weak trust and expertise signals

In competitive topics Google weighs E-E-A-T: who stands behind the content, facts and sources, proof of real experience. Without transparency and substance, quality scores stall even when the stack is fine.

4

Site structure and priorities are fuzzy

Keyword cannibalization across similar URLs, weak internal linking, unclear primary URLs for sections — crawl budget and authority leak sideways. What slows growth is often architecture chaos, not a single «mystery» algorithm update.

Deliverables

What Google promotion includes

I grow Google visibility through technical health, clear site structure, E-E-A-T, content, and analytics. The focus is not link buying, but trust, discoverability, and organic leads.

International SEO & Hreflang

Multilingual/multi-region structure configuration, Hreflang rules, domain architecture selection (ccTLD, subdirectories, subdomains).

  • Multilingual/multi-region structure configuration, Hreflang rules, domain architecture selection (ccTLD, subdirectories, subdomains).

E-E-A-T audit & penalty recovery

Content authority check, author markup, root cause removal of manual/algorithmic issues. Reconsideration Request.

  • Content authority check, author markup, root cause removal of manual/algorithmic issues.
  • Reconsideration Request.

Google Maps Optimization

Profile optimization, local keywords, reviews, NAP. Vital for both local and global brands.

  • Profile optimization, local keywords, reviews, NAP.
  • Vital for both local and global brands.

Global content & link strategy

Content and link-building plan for target countries. Focus on organic traffic, Rich Snippets, and high-quality mentions.

  • Content and link-building plan for target countries.
  • Focus on organic traffic, Rich Snippets, and high-quality mentions.

Competitor analysis in target region

Niche audit and benchmarking in the specific country: understand who you're losing to and how to overtake them.

  • Niche audit and benchmarking in the specific country: understand who you're losing to and how to overtake them.

Monitoring & analytics

GA4 setup, regional rank and traffic tracking, regular reporting.

  • GA4 setup, regional rank and traffic tracking, regular reporting.

A system for promoting your site in Google

I do not just build links — I assemble the signals Google needs to understand and trust the site: technical access, page structure, expertise, markup, content, and external mentions. International projects add Hreflang and regional architecture.

International SEO as the foundation — Design the multilingual structure, configure Hreflang, choose between ccTLD and subdirectories so each version serves its region.

E-E-A-T audit and amplification — Review content for authority, implement author markup, build a plan for expert publications and external signals — essential for competitive English-language niches.

Penalty removal and protection — Diagnose manual and algorithmic restrictions, prepare a Reconsideration Request, and set up monitoring to prevent recurrence.

Process

How we work

Three stages — from diagnostics to systematic trust and rank building.

Step 1

Analysis

Audit the niche and competitors in the target region, assess current E-E-A-T, indexing, and international architecture. Outcome: Map of problems and market opportunities.

Step 2

Strategy

Develop a plan: content, links, technical optimization for the English-speaking/global segment. ICE prioritization. Outcome: A 6–12 month international SEO roadmap.

Step 3

Growth

Implementation, systematic trust and ranking improvement, continuous monitoring and tactical adjustments. Outcome: Sustainable organic traffic and conversion growth in target countries.

Personal

The expert who runs the work

No hiding behind a sales team: priorities, reviews, and straight answers—from strategy through reporting.

Pavel Barushka

SEO Strategist

Pavel Barushka

Head of SEO @ Texode · Minsk / hybrid

SEO strategist with an engineering mindset. I lead projects from zero launch to scaling high-load platforms: JS/SPA, subdomains, multilingual and multiregional websites. Technical audits, indexation strategy, semantics and structured data are in my scope.

3+
years in SEO
E-com · SaaS
project types
Head of SEO
specialization
Questions

Frequently Asked Questions

Answers
Regular SEO often targets one language version. International SEO adds: multi-region content management, Hreflang to prevent duplicates, domain architecture decisions, and local ranking factors.
It's possible, but without Hreflang and a clear architecture (e.g., /en/ or a separate domain), pages will cannibalize each other. We fix the structure first, then promote.
Not always. Subdirectories and correct Hreflang are enough for many projects. Separate domains make sense when local teams, legal presence, a separate brand, or strong regional SERPs matter.
Yes. For international, IT, SaaS, B2B, and English-language projects, Google is often the primary channel. The site still needs to be structured for Google, not copied from a local SEO playbook.
Direct contacts

Ready to grow visibility in Google?

Let's review your site, structure, and E-E-A-T — I will show what is holding back organic growth.

Free initial consultation