SEO-driven development
The site was designed around silo architecture and keyword clusters from day one to avoid common studio-build SEO mistakes.
Post-Roy
A construction services website for industrial floors and screed. The project started from zero: no site, no domain, no digital reputation.
Key case metrics
A short result summary before the detailed breakdown: growth, speed, first effect and the main trust factor.
+2100%organic SEO
95/100Mobile Speed
2 мес.first Yandex traffic
E-E-A-Tproject portfolio
Task
What blocked growth
The starting point was absolute zero: no site, no domain and no digital reputation. Search results were dominated by aggregators and old trusted websites. The challenge was to build a resource with a strong technical base, clear commercial factors and proof of real work through a project portfolio.
Solutions
What was done
Each card explains what was done and which search signal it strengthened.
Woodmart optimization
LiteSpeed Cache was configured, unused theme scripts and styles were removed while keeping the convenient admin workflow.
E-E-A-T through portfolio
Each completed object became a separate page with photos, timing, location and materials to prove real business experience.
Google and Yandex strategy
Commercial factors were strengthened for Yandex while Google was supported through technical quality and proof-led content.
JS chart
Organic growth dynamics
Interactive SVG chart without external libraries.
Project timeline
Why the growth was not random
May 2024Architecture and launch
Architecture, commercial pages and the technical baseline were prepared around keyword clusters.
June — July 2024Commercial factors
Prices, calculators, clear terms and trust blocks were added for stronger Yandex signals.
Autumn 2024Project portfolio
The portfolio became proof-led content and strengthened E-E-A-T signals.
2025Google and Yandex alignment
After slower indexation, Google caught up with Yandex and overall organic growth became stable.
Proof gallery
Materials that can be shown in a case
Analytics screenshots, site page previews and structural diagrams that confirm the result.
Summary
Main conclusion
The main takeaway is simple: growth does not come from one good page or a polished visual layer alone. It comes from a system. When technical quality, service structure, speed, commercial signals and proof of real work are designed together, even a new site gets a fair chance to grow in a competitive niche. Post-Roy shows how SEO architecture from day one saves months of rework and turns the website into a clearer asset for both search engines and clients.
Direct contacts
Discuss your project?
Share your goals and website context — I will suggest a practical next step.