SEO growth that actually works
I help businesses grow organic traffic and visibility in Google and Yandex with clear analytics, transparent process and measurable outcomes.
Decisions are grounded in Search Console, analytics, logs and real markup — not vibes.
One accountable owner: from architecture and content to code and delivery control.
My competencies
I go beyond technical SEO: business analysis, architecture decisions, content strategy, copywriter/content-manager enablement, execution planning and implementation control. I work with modern frameworks and legacy PHP stacks, including direct code changes without CMS overhead.
Business analysis & SEO architecture
I audit business goals, unit economics and competition first, then design site architecture: URL structure, topical clusters, internal linking and rollout priorities.
Technical delivery & implementation
I work directly in code: Next.js/React and PHP websites of any complexity. I can ship changes without CMS dependencies and align developer tasks end-to-end.
Content strategy & team enablement
I build business-aligned content strategy, create practical briefs and quality standards, and train copywriters/content managers for consistent output.
Execution planning & operations
I turn strategy into monthly and quarterly execution plans with clear priorities, KPIs and cross-team workflows for product and engineering.
Project outcomes
Post-Roy
Built from scratch in a competitive industrial flooring niche. Pro Bono case designed to prove zero-to-growth SEO execution.
lengidroprom.ru
OpenCart 3 (UniShop): template redesign, trust factors, bot filtering and scalable category architecture.
From discovery to a 90-day roadmap
Four steps: understand context and the site, set the technical baseline, support delivery, then lock a KPI-driven plan with priorities.
- Phase 1Consulting session and technical audit
I align on business goals, traffic channels and site constraints. You get a prioritized risk list, quick wins and a clear focus for first implementations.
BenchmarksTech auditsSite structure - Phase 2Technical baseline and core fixes
I set the mandatory layer: templates, indexation, markup and quality checkpoints so later changes do not undermine growth.
IndexationOpen GraphSchema.org - Phase 3Implementation support and QA
I work alongside engineering: validate releases, close regressions and remove indexing and template-related technical debt.
Content planOn-page SEOCRO and conversions - Phase 490-day plan and metrics
I deliver a roadmap with KPIs, sequencing and expected impact by stage so the team shares one agreed direction of work.
KPIsTask roadmapAnalytics reporting
Engineering notes
Natural Link Signals
Seven signals Google uses to distinguish natural links from paid ones — and how to avoid triggering a filter.
Cyrillic Domain
Should you register a .рф domain and what to do if you already have one. Three SEO problems caused by Punycode — and how to handle them.
Google AI Overviews
AI Overviews generates answers in search results and redistributes traffic. We break down the mechanics, CTR impact, and optimization tactics.
Speaking the same language
SEO has many complex terms. I built a practical glossary so teams and clients can understand decisions and priorities.
What colleagues say
«Pavel demonstrated deep technical SEO expertise. He did not only identify issues but also helped developers ship fixes with clear technical guidance.»
In-house Product Team
«Pavel’s system-driven off-page strategy helped us grow authority safely and improve visibility in highly competitive search groups.»
E-commerce Team
«A rare SEO professional who truly works with data. His Looker Studio dashboards made SEO fully transparent for management and product teams.»
FinTech Project
Frequently asked questions
Discuss your project?
Share your goals and website context — I will suggest a practical next step.