Core Web Vitals
A set of metrics from Google that measure user experience quality: loading speed, interactivity, and visual stability. They are a ranking factor.
Core Web Vitals are three key metrics assessing real‑world user experience: LCP (largest contentful paint), INP (interaction to next paint), and CLS (cumulative layout shift). Good values help a site rank higher.
What are Core Web Vitals
A set of metrics from Google that measure user experience quality: loading speed, interactivity, and visual stability. They are a ranking factor.
LCP (Largest Contentful Paint)
Loading speed of main content (should be < 2.5 sec). LCP measures the time from page load start until the largest element (image, video, text block) is rendered in the viewport.
INP (Interaction to Next Paint)
Responsiveness to clicks. INP evaluates the delay between a user action (click, tap, keypress) and the next visual paint. Good value ≤ 200 ms.
CLS (Cumulative Layout Shift)
Visual stability (whether layout jumps). Good CLS is below 0.1. See the dedicated term for details.
Why they Matter
- Affect Google rankings (Page Experience factor)
- Directly tied to behavioral signals: engagement, conversions
- Google prioritises sites with good Core Web Vitals in mobile search
Common questions
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