Core Web Vitals

A set of metrics from Google that measure user experience quality: loading speed, interactivity, and visual stability. They are a ranking factor.

In brief

Core Web Vitals are three key metrics assessing real‑world user experience: LCP (largest contentful paint), INP (interaction to next paint), and CLS (cumulative layout shift). Good values help a site rank higher.

What are Core Web Vitals

A set of metrics from Google that measure user experience quality: loading speed, interactivity, and visual stability. They are a ranking factor.

LCP (Largest Contentful Paint)

Loading speed of main content (should be < 2.5 sec). LCP measures the time from page load start until the largest element (image, video, text block) is rendered in the viewport.

INP (Interaction to Next Paint)

Responsiveness to clicks. INP evaluates the delay between a user action (click, tap, keypress) and the next visual paint. Good value ≤ 200 ms.

CLS (Cumulative Layout Shift)

Visual stability (whether layout jumps). Good CLS is below 0.1. See the dedicated term for details.

Why they Matter

  • Affect Google rankings (Page Experience factor)
  • Directly tied to behavioral signals: engagement, conversions
  • Google prioritises sites with good Core Web Vitals in mobile search
Core Web Vitals are measured using real user data (CrUX — Chrome User Experience Report). Check your scores in Google Search Console, PageSpeed Insights, or the CrUX report.

Common questions

Google updates them every 28 days based on actual Chrome user visits. Optimization changes may take up to a month to reflect.
Good CWV provide an advantage but are not an absolute requirement. A highly relevant page may still rank even with poor scores, but all else being equal, Google will favour faster, more stable sites.
Yes, the metrics matter for both device types, but they are more important for mobile because Google uses mobile‑first indexing.
Optimise large images (compression, WebP, lazy loading), speed up server (TTFB), remove render‑blocking resources, and set up Critical CSS.
Starting March 2024, INP became the official metric instead of FID because INP measures responsiveness across all interactions during the entire page visit, not just the first input.
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