SchemaPublished02.05.2026

FAQ Schema

Structured data for pages with frequently asked questions. Displays an expandable list of Q&A pairs directly in search results.

On this page

What is FAQ Schema Markup structure Example Display in Google Requirements When NOT to use FAQ

In brief

FAQ Schema is a schema.org markup type (FAQPage) that lets search engines display questions and answers as a widget in the snippet. Boosts click‑through rate and occupies extra SERP space.

What is FAQ Schema

Structured data for frequently asked question pages. Displays an expandable Q&A list in Rich Snippets. FAQ Schema is structured data for pages with FAQs.

Markup structure

@type — FAQPage
mainEntity — array of Question
For each Question: name (question text) and acceptedAnswer with Answer.text

Example

JSON

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is SEO?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "SEO (Search Engine Optimization) is the practice of optimising a site for search engines."
      }
    },
    {
      "@type": "Question",
      "name": "How long does SEO take?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "First results are usually seen within 3–6 months with a proper strategy."
      }
    }
  ]
}
</script>

Display in Google

Expandable list of questions right in the snippet. Users see answers without visiting the page.

Requirements

Questions and answers must be visible on the page
Minimum of 2 questions
Not for advertising
Answers must be complete

When NOT to use

Forums (use QAPage instead)
Product pages (if FAQ is not the main content)
Advertorial content

In 2023 Google limited FAQ snippet display to high‑authority sites and government/health resources. In some niches the markup may not show, but adding it is still useful for other search engines.

FAQ

Common questions

Google recommends no more than 10–15 questions per page. Too many may not fit the snippet. Ensure questions and answers are directly visible on the page.

Yes, Google requires the markup content to match visible page text. Do not use hidden text or significantly different phrasing.

Yes, you can combine multiple schema.org types on one page using an @graph array or nesting where permissible.

Typically 1–4 weeks. After validation in the Rich Results Test, Google needs time to recrawl and re‑index.

No direct impact, but indirectly — it boosts CTR and occupies more SERP real estate, which can improve behavioural signals and visibility.

Direct contacts

Discuss your project?

Share your goals and website context — I will suggest a practical next step.

pavlo.seo@proton.me @pavelbarushka LinkedIn