ContentPublished02.05.2026

Featured Snippet (Position Zero)

A block with a short answer to a query that Google displays at the very top of search results, above all organic listings.

In brief

A Featured Snippet is a highlighted extract of text, list, table or video that Google pulls from a top‑ranking page and displays in a dedicated block (position zero). It aims to answer the user's question quickly without requiring a click.

A block with a ready answer at the very top of search results (Position Zero). Google selects a text fragment from one of the top‑10 pages that most accurately and concisely answers the user's query and shows it above all other results.

Snippet types

  • Paragraph — textual definition ('what is SEO')
  • List — step‑by‑step instruction or enumeration ('pancake recipe')
  • Table — feature or price comparison

How to win

  • Give a clear, structured answer immediately after an H2 heading
  • Use <ul>/<ol> lists and <table> tables

Voice search connection

Voice assistants (Google Assistant, Siri, Alexa) often read out the Featured Snippet. Getting position zero increases your chances of being spoken aloud.

Winning the Featured Snippet does not guarantee users will click through — position zero often answers the query directly on the SERP. But it dramatically boosts brand awareness and can increase overall traffic via branded searches.
FAQ

Common questions

Typically no — Google shows one snippet per page for a given query. But different queries may result in different snippets from the same page.
In Google Search Console → Performance report → filter by 'Search appearance' → select 'Featured snippet'. You'll see queries where you appear in position zero.
The Featured Snippet doesn't belong to you — Google picks the best answer from any page. Improve your content: make the answer more complete, structured, and authoritative.
Often the page in position zero also ranks in a normal position (e.g., third). In some cases Google may remove the page from normal results, leaving only the snippet.
Google may be testing different versions, or your answer is no longer the best. Refresh your content and check whether the query itself has changed (trends, seasonality).
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