Link Diversity
Variety of the backlink profile across sources, types, anchors, and attributes. A sign of natural link building.
In brief
Link diversity is a measure of how varied the backlinks pointing to your site are. A natural profile includes links from different domains, IP addresses, site types (blogs, forums, news), different anchor texts, and a mix of dofollow/nofollow. Low diversity may signal manipulation.
Types of link profile diversity
- Domains – links from as many unique domains as possible.
- IP addresses – variety of networks (not all from one hosting).
- Site types – blogs, news sites, forums, directories, social media.
- Anchors – exact‑match, partial‑match, branded, naked URL, generic.
- Attributes – dofollow, nofollow, ugc, sponsored.
- Page positions – content, footer, sidebar, comments.
Recommended healthy distribution
- Dofollow / Nofollow: 70–80% dofollow, 20–30% nofollow.
- Exact‑match anchors: <20% of total.
- Site types: at least 5–7 different types.
- IP addresses: links should not be concentrated in one /24 block.
How to check link diversity
- Ahrefs: Anchors, Referring domains, Link types reports.
- Semrush: Backlink Analytics → Anchor Types, Domain Diversity.
- Majestic: Link Context, Citation/Trust Flow maps.
- Google Search Console: Links → Top linking sites (basic).
Google looks at diversity when evaluating link quality. If all your links are exact‑match anchors from forums on the same hosting, that is a red flag.
FAQ
Common questions
Run an audit, identify spammy domains, try to remove links via webmasters or disavow them. Then build new, diverse links.
Yes, having nofollow links (even if they don‘t pass equity) makes the profile more natural. A complete lack of nofollow is suspicious.
Ahrefs and Semrush provide the most complete picture for most markets. For Russia, Serpstat is also useful.
Direct contacts
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