Local Keywords
Keywords with geographic intent. The foundation of content for local SEO.
On this page
What are Local KeywordsTypes of Local QueriesStructure of a Local QueryCollecting Local KeywordsWhere to Use Local KeywordsLocal ModifiersIn brief
Local keywords are search queries that include a city, district, 'near me' phrase, or other geographic marker. They signal to search engines that the user is looking for a product or service in a specific location.
What are Local Keywords
Local keywords are search phrases that explicitly or implicitly include geography. Examples: 'iphone repair moscow', 'coffee shop arbat', 'pizza delivery' (implicit local intent). Using them on landing pages helps the site rank for location‑specific queries.
Types of Local Queries
- City — 'hair salon moscow' (search within a city)
- District — 'coffee shop arbat' (search within a district)
- Near me — 'restaurant near me' (search nearby)
- Address — 'pharmacy on lenina' (exact location)
- Implicit — 'pizza delivery' (local intent without explicit geo)
Structure of a Local Query
Formula: [Service/Product] + [Modifier] + [City/District]
- dentistry + affordable + moscow
- pizza + delivery + domodedovo
- iphone + repair + near me
Collecting Local Keywords
- Google Keyword Planner — location filter
- Yandex Wordstat — by region
- Google Suggest — type 'service + city'
- Competitors — analyse their Title and H1
- GBP Insights — queries from your Google Business Profile
Where to Use Local Keywords
- Title — 'Hair Salon in Moscow | Company Name'
- H1 — 'Hair salon in central Moscow'
- Meta Description — mention the city
- Content — natural integration
- Image Alt — 'moscow salon interior'
- URL — /moscow/, /arbat/
- Schema.org — addressLocality
Local Modifiers
- in [city], near [city], nearby, near me
- affordable, cheap
- 24/7, round the clock
- with delivery, at home
- best, top, highest rated
Combine modifiers: 'emergency iphone repair moscow cheap' — this covers long‑tail low‑frequency queries.
FAQ
Common questions
Local keywords always (explicitly or not) refer to a location. 'Dentistry' alone is generic; 'dentistry moscow' or 'dentistry near me' is local.
If your business is physically in one district, create pages for neighbouring districts only if you actually serve them. Otherwise you risk penalties for misleading content.
Use dynamic page elements — e.g., a list of districts prefixed with 'service in X district' — instead of generating thousands of thin pages.
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