Majestic
A historical backlink analysis tool with unique trust metrics.
Majestic is one of the oldest backlink analysis tools. Unlike many competitors, Majestic focuses purely on links and offers Trust Flow, Citation Flow, and Topical Trust Flow metrics. These are harder to manipulate than, say, Ahrefs DR, making them popular for evaluating donor quality.
What is Majestic
Majestic is a backlink analysis tool launched in 2004. It maintains the largest index of backlinks (as of 2025, over 8 trillion URLs). Its main feature is metrics based on flow rather than a formula‑driven domain authority.
Majestic metrics
- Trust Flow (TF) — quality of backlinks. It flows from trusted, moderated sites (universities, governments, major news outlets). Higher TF means more reliable links.
- Citation Flow (CF) — volume of backlinks. CF alone doesn’t indicate quality, but paired with TF it shows how ‘natural’ the profile is.
- Ideal ratio CF ≈ TF. If CF is much higher than TF, many low‑quality links are present.
Topical Trust Flow
An extension of Trust Flow: it shows in which topic category the link trust resides. For example, a finance site with high Topical Trust Flow in the Finance category will get a stronger boost from a link than a link with high TF from the Food category. Majestic distinguishes over 800 topic categories.
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