Majestic

A historical backlink analysis tool with unique trust metrics.

In brief

Majestic is one of the oldest backlink analysis tools. Unlike many competitors, Majestic focuses purely on links and offers Trust Flow, Citation Flow, and Topical Trust Flow metrics. These are harder to manipulate than, say, Ahrefs DR, making them popular for evaluating donor quality.

What is Majestic

Majestic is a backlink analysis tool launched in 2004. It maintains the largest index of backlinks (as of 2025, over 8 trillion URLs). Its main feature is metrics based on flow rather than a formula‑driven domain authority.

Majestic metrics

  • Trust Flow (TF) — quality of backlinks. It flows from trusted, moderated sites (universities, governments, major news outlets). Higher TF means more reliable links.
  • Citation Flow (CF) — volume of backlinks. CF alone doesn’t indicate quality, but paired with TF it shows how ‘natural’ the profile is.
  • Ideal ratio CF ≈ TF. If CF is much higher than TF, many low‑quality links are present.

Topical Trust Flow

An extension of Trust Flow: it shows in which topic category the link trust resides. For example, a finance site with high Topical Trust Flow in the Finance category will get a stronger boost from a link than a link with high TF from the Food category. Majestic distinguishes over 800 topic categories.

To evaluate a donor, look at Trust Flow together with Topical Trust Flow in your niche. TF < 10 is generally low quality, 20+ is good, 40+ is excellent (for moderately sized sites).

Common questions

Majestic is historically stronger in quality metrics (Trust Flow), while Ahrefs wins in usability, update speed, and integrations. Many professionals use both for deep link analysis.
The free version has limited reports and doesn’t show all data. For serious SEO analysis, a subscription (Lite / Pro) is required.
Fresh link indexing happens every few days, but a full crawl of large sites can take weeks. For checking a just‑placed link, use GSC instead of Majestic.
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Majestic — What is it?