Meta Tags
HTML tags that provide page data to search engines (Title, Description, Robots).
In brief
Meta tags are HTML tags placed in the <head> section of a document. They are not visually displayed but provide search engines with important information: the title, description, robot directives, author, encoding, and other metadata.
What are meta tags
Meta tags are machine‑readable HTML tags in the <head> section. They are not visible to users (except the title, which appears in browser tabs). They are critical for SEO: they shape the snippet, control indexing, and provide key signals to search bots.
Main meta tags
- Title — page title (shown in SERPs and browser tabs)
- Description — short summary (often used in snippets)
- Meta Robots — directives for search bots (noindex, follow, etc.)
- Meta Keywords — currently ignored by Google, may be considered by some search engines
- Charset — document encoding (e.g., UTF-8)
- Viewport — viewport settings for mobile devices
Most meta tags are not direct ranking factors, but they affect click‑through rates and bot behaviour, which indirectly improves rankings.
FAQ
Common questions
Title and Description are the most important for SEO. Meta Robots is needed when you need to control indexing.
No, Google officially stated it stopped using this tag in 2009. Yandex may still consider it, but the effect is minimal.
Use browser extensions (SEO META in 1 click), tools like Screaming Frog, or view the page source (Ctrl+U).
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