Buying Links
Purchasing external links for money. Violates Google’s guidelines.
Buying links is the acquisition of external backlinks for money (or equivalent goods/services) to artificially improve rankings. Google considers this a violation of its spam policies. In the Russian market, buying links (via Sape, Miralinks, paid outreach) remains common but carries significant risk.
What is link buying
Purchasing external links for money. Direct payment, buying through exchanges (Sape, Miralinks), or paid outreach where site owners are paid for placing a link.
Why it violates guidelines
Google: violates guidelines, risk of manual actions and algorithmic penalties. The core principle: links should be natural because content is valuable, not purchased.
Situation in the Russian market
In the Russian market, buying links remains common despite the risk. Many companies still use exchanges, hoping Google won’t detect them or will punish competitors first. However, algorithms improve every year.
Common questions
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