Product Page SEO
Optimising product pages. Unique descriptions, images, reviews, Product Schema.
In brief
Product page SEO is the comprehensive optimisation of individual catalogue pages: titles, meta tags, unique descriptions (300+ words), images with alt text, reviews, Product Schema markup, user‑friendly filters, and breadcrumbs. The goal is to rank for product‑related queries and convert traffic.
Product page components
- Title — product name + brand + model
- Description — unique description (min 300 words)
- Images — at least 5–7, WebP, alt tags
- Price — current, with currency
- Availability — in stock / on order
- Specifications — table of specs
- Reviews — at least 5–10 for rating
- FAQ — common questions about the product
- Product Schema — structured data
Title structure
TXT
// Formula
[Product name] [Brand] [Model] | [Store]
// Examples
"iPhone 15 Pro 256GB Blue | TechStore"
"Nike Air Max 90 White Sneakers | SneakerShop"
"Lenovo ThinkPad X1 Carbon Laptop | LaptopMarket"Unique description
- Minimum 300 words — do not copy from manufacturer.
- Structure — intro, specs, benefits, application.
- Keywords — naturally included.
- Value — how the product solves problems.
Images
- Quantity — at least 5–7 different angles.
- Quality — high resolution (1200×1200px+).
- Format — WebP with JPG fallback.
- Alt text — descriptive, with keywords.
- Zoom — magnifying capability.
Product Schema (JSON‑LD)
JSON
{
"@context": "https://schema.org",
"@type": "Product",
"name": "iPhone 15 Pro 256GB",
"image": "https://example.com/iphone.jpg",
"description": "Apple's flagship smartphone...",
"brand": "Apple",
"sku": "IPHONE15PRO256",
"offers": {
"@type": "Offer",
"price": "89990",
"priceCurrency": "RUB",
"availability": "https://schema.org/InStock"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"reviewCount": "120"
}
}Reviews with ratings reduce user doubt and can appear as rich snippets, increasing CTR.
FAQ
Common questions
At least 5–7 high‑quality photos (front, back, side, packaging, in use). More is better, but don’t overload the page.
Not mandatory, but highly recommended. Schema helps Google show price, availability, and ratings directly in search results, increasing click‑through rates.
Only when new specs, versions, or benefits appear. Mass updates for the sake of updating are unnecessary.
Direct contacts
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