Link Popularity (Ssylochnaya populyarnost)
The number of external links pointing to a site as a measure of authority. The foundation for metrics like PageRank, Domain Authority and Domain Rating.
Link popularity is a composite indicator of the quantity and quality of inbound links. High popularity from diverse, topically relevant donors correlates with high rankings.
Basics of link popularity
Link popularity directly reflects how much your site is cited online. The more quality, relevant donors link to it, the higher its authority in the eyes of search engines. This is the legacy of the original PageRank.
How it's measured
- Domain Authority (DA) by Moz — logarithmic scale 0–100.
- Domain Rating (DR) by Ahrefs — based on linking domains.
- Trust Flow (Majestic) — quality and trustworthiness of donors.
- Google PageRank — no longer publicly updated, but the principle lives on.
How to increase popularity
Create citation-worthy content (research, guides, tools). Conduct outreach, participate in industry events, publish expert articles. Aim for donor diversity — don't rely on a single source.
Common questions
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