toolsPublished26.05.2026

Yandex Wordstat

Yandex Wordstat is a free tool for analyzing search queries in Yandex. It shows keyword frequency, seasonality, related queries, and regional statistics.

In brief

Yandex Wordstat is a free Yandex tool for researching search queries. It shows how many times per month users search for specific words and phrases on Yandex, and allows seasonal and regional analysis.

What is Yandex Wordstat

Yandex Wordstat (wordstat.yandex.ru) is a free tool for researching search queries on Yandex. It shows how many times per month users entered a query and related phrases, including all word form variations.

Wordstat is the foundational tool for building a keyword list for Yandex. Unlike Google Keyword Planner, it shows exact search volumes (not ranges) and works specifically with Yandex data — critical for Runet-focused projects.

Numbers in Wordstat represent query impressions, not unique users. One user may search multiple times. The base frequency (without operators) includes all word forms and query expansions.

Match type operators in Wordstat

No operator (broad match)
'buy laptop' — shows total for all queries containing these words in any order or form. Numbers are usually inflated.
Quotes ""
'"buy laptop"' — exact phrase match (all word forms, but only these words). Realistic frequency.
Exclamation mark !
'!buy !laptop' — locks the exact word form. '!laptops' and '!laptop' are counted separately.
Plus +
'buy laptop +in new york' — includes prepositions and conjunctions (Wordstat ignores them by default).
Minus -
'buy laptop -used -cheap' — excludes specified words from the sample.

How to use Wordstat for SEO

  1. Enter your seed keyword in broad match — get a list of related queries in the right column
  2. Select queries matching your site's content and audience intent
  3. Check frequency with quotes — this is a more accurate indicator of real demand
  4. For high-competition commercial queries, use quotes + exclamation marks
  5. Use Keycollector or the Yandex Wordstat Assistant extension for bulk collection

Seasonality analysis in Wordstat

Wordstat has a built-in seasonality tool: switch to the 'Query history' tab to see frequency dynamics over the past 2 years. This helps:

  • Plan content in advance — publish seasonal content 1–2 months before peak demand
  • Understand whether demand is constant or seasonal — to assess keyword potential
  • Identify trends: growing queries are better for long-term SEO strategy
  • Adjust budgets: monthly demand dynamics are clearly visible

Yandex Wordstat vs. Google Keyword Planner

ParameterYandex WordstatGoogle Keyword Planner
Search engineYandexGoogle
Data accuracyActual query countsRanges (without ad account)
Precision operatorsQuotes, !, +, -Broad / phrase / exact match
SeasonalityBuilt-in query historyMonthly traffic forecast
CostFreeFree (Google Ads account required)
Best forRunet projectsInternational projects
FAQ

Common questions

Broad (no operators) shows totals for all queries containing your word in any form — often highly inflated. Exact (in quotes + with !) shows real demand for that specific formulation. For assessing SEO potential, use exact frequency.
Install the Yandex Wordstat Assistant browser extension — it lets you add keywords to a list with one click. For bulk collection, use Keycollector or Semrush, which access Wordstat via API or parsing.
Data is updated monthly — it shows statistics for the last completed month. For more current data, use Yandex Metrica and Yandex Webmaster, which provide real-time statistics.
Wordstat counts query impressions — each time someone entered the query on Yandex. A single user can generate multiple impressions per month. It measures neither unique users nor clicks.
Direct contacts

Discuss your project?

Share your goals and website context — I will suggest a practical next step.

[email protected]@pavelbarushkaLinkedIn