Link building —
outreach, guest posts, and crowd: traffic-backed donors, not «100-link packages»
Profile and gap audit vs competitors, a tight donor shortlist for editorial pitches, materials that pass moderation, anchor and follow/sponsored discipline. Placement tracking and a justified Disavow when noise appears — no grey networks.
Is your link building bringing no results or causing harm?
1
Quantity over quality
Hundreds of junk links from link farms don’t help rankings yet significantly raise filter risks.
2
Anchor text skew
Too many exact‑match anchors create an unnatural pattern that search engines penalise.
3
Blind competitor copying
Without your own profile analysis you repeat others’ mistakes or amplify toxic zones.
4
No measurable strategy
One‑off link purchases without a plan or monitoring. You don’t know what works.
What’s included in link building
Profile and gap audit vs competitors, a tight donor shortlist for editorial pitches, materials that pass moderation, anchor and follow/sponsored discipline. Placement tracking and a justified Disavow when noise appears — no grey networks.
Profile & competitor audit
Current backlinks, niche fit, top donors; gaps and toxicity before buying.
- Cross-check with organic performance in GSC
- Anchor map and skew risks
- Negative SEO watchlist
Strategy & donors
Shortlist for outreach and guest posts: editorial bar, traffic, relevance.
- Donor quality checklist
- PBN/network pattern filters
- URL cluster plan
Placement content
Columns, research, guides — tuned to each site’s standards.
- Briefs aligned with client experts
- Uniqueness and fact-checking
- Optional tie-in with digital PR
Guest posting
Negotiations, link and attribution agreements, publication.
- Sponsored/nofollow policy
- Screenshots and URLs in reports
- Indexing checks
Crowd marketing
Expert answers on niche Q&A and forums — no template spam.
- Cadence and anchor rules
- Moderation-friendly transparency
- Referral traffic as a bonus
Anchor policy
Balance exact/partial/branded; discipline after spikes.
- Thresholds by page type
- Sync with the content calendar
- Anchor trend reporting
Monitoring & Disavow
New and lost links, indexing; Disavow only with a written rationale.
- Regular exports
- Earned vs dubious separation
- GSC-ready documentation
Reporting & KPIs
Placements, donor quality, URL impact — beyond raw link counts.
- Tie to rankings and target URLs
- Follow/nofollow/sponsored mix
- Cycle retrospectives
Engineering‑driven link building
Not a «link package»: profile and risks first, then a narrow donor pool and editorial-ready content, then placements with anchor policy and compliance. Link tracking and surgical Disavow only when the threat is clear.
Audit first — I examine your current profile and top competitors. Spot toxicity and gaps before reinforcing a cracked foundation.
Quality over volume — One link from a relevant, trusted donor with its own organic traffic beats hundreds of junk links. Long‑term stability is the priority.
Content as currency — Original research, guides, expert commentary — materials that pass editorial standards. No commercial fluff.
Transparent monitoring — Placement tracking, indexing control, regular profile reconciliation, and targeted Disavow for noise.
How the work is structured
Audit → strategy and donors → placements and tracking → monitoring and tuning.
Step 1
Audit
Your profile and 3–5 competitors: sources, patterns, anchor skew; what to amplify vs leave alone. Outcome: Report with a gap map.
Step 2
Strategy
Venue types, volumes, anchor policy, briefs; timelines and KPIs. Outcome: Roadmap for the period.
Step 3
Placements
Outreach, publications, link accounting; profile checks. Outcome: Quality backlink growth with risk controls.
Step 4
Monitoring
Indexing, new/lost links; anchor and donor adjustments each cycle. Outcome: Transparent trends and a next-step queue.
Personal
The expert who runs the work
No hiding behind a sales team: priorities, reviews, and straight answers—from strategy through reporting.
SEO Strategist
Pavel Barushka
Head of SEO @ Texode · Minsk / hybrid
SEO strategist with an engineering mindset. I lead projects from zero launch to scaling high-load platforms: JS/SPA, subdomains, multilingual and multiregional websites. Technical audits, indexation strategy, semantics and structured data are in my scope.
Frequently Asked Questions
Ready to build a backlink profile you won’t be afraid to show Google?
Let's align on a profile audit and placement strategy with clear KPIs and risk boundaries.
Free initial consultation included