Search
website promotion

We grow visibility for commercial queries in Yandex and Google. Semantics, technical SEO, and content — without grey-hat tactics.

Request a proposal
What’s included

What search promotion covers

Six tracks are the operating frame for a long engagement—not a buzzword grid: clear scope on what we change on the site, what we measure, and where your decisions are needed so momentum does not stall.

Keyword universe

Collection and clustering, prioritised by volume and conversion potential.

  • Yandex Wordstat and Google Keyword Planner
  • SERP-overlap clustering
  • Landing page map

Technical SEO

Fix indexing issues, improve speed, and implement Schema.org where it helps snippets.

  • Core Web Vitals: LCP, INP, CLS
  • Sitemap, robots.txt, canonicals
  • Structured data for rich results

Content optimization

Improve existing pages and ship new content aligned with target queries.

  • Title, description, H1–H4
  • Competitor content analysis
  • Publication plan by cluster

Link strategy

Earn a natural profile via topical placements and publications.

  • Competitor link review
  • Editorial placements on relevant sites
  • Toxic profile monitoring

Analytics & reporting

Regular dashboards for rankings, traffic, and conversions. Monthly narrative with next steps.

  • Yandex Metrica + GA4
  • Goals and micro-conversions
  • Clear period snapshots

Ongoing support

Clear task statuses, responses during business hours, sync calls as agreed.

  • Tasks in Notion / Jira / your stack
  • Guidance on adjacent topics
  • Spec refinements as we learn

Search nuances and what they mean for your site

SERPs keep shifting: more modules above classic organic, AI-style answers, and different ranking signals in Yandex vs Google. For a commercial site the implication is straightforward—pages need to load fast, match intent clearly, and deliver after the click; otherwise even strong rankings underperform on conversions.

Day-to-day promotion work comes down to semantics and site structure, crawlability and performance, copy and internal linking, plus regular reviews in Webmaster tools, Search Console, and analytics so decisions follow evidence. Reporting is how we keep tasks, metrics, and client-side blockers aligned—not a slide deck for its own sake.

Process

How promotion is structured

We begin with an audit and a KPI-backed roadmap, then remove technical blockers and stabilise indexing, strengthen semantics and cluster-aligned content, grow authority with controlled link work, and keep a steady review loop in Yandex Metrica, GA4, Search Console, and Yandex Webmaster to reprioritise the backlog.

Step 1

Audit & strategy

Review the site, niche, and competitors. Build a prioritized backlog and a KPI-driven roadmap.

Step 2

Technical optimization

Remove indexing blockers, improve speed and markup, tune robots and sitemap.

CWV + indexing

Step 3

Content & semantics

Expand the keyword set, optimize landings, publish assets for clusters and intent.

Step 4

Authority & links

Editorial placements, brand mentions, and quality control without domain risk.

Clean profile

Step 5

Measure & iterate

Regular performance reviews, task and traffic reporting, strategy tweaks from data.

Personal

The expert who runs the work

No hiding behind a sales team: priorities, reviews, and straight answers—from strategy through reporting.

Pavel Barushka

SEO Strategist

Pavel Barushka

Head of SEO @ Texode · Minsk / hybrid

SEO strategist with an engineering mindset. I lead projects from zero launch to scaling high-load platforms: JS/SPA, subdomains, multilingual and multiregional websites. Technical audits, indexation strategy, semantics and structured data are in my scope.

3+
years in SEO
E-com · SaaS
project types
Head of SEO
specialization
Request a proposalAbout me
FAQ

Frequently asked questions

Timelines and KPIs
Early ranking movement often appears after 4–8 weeks. Sustainable traffic growth typically takes 3–4 months. A precise forecast needs a niche and site review.
No — honest SEO does not guarantee positions because algorithms and competition change. I guarantee a transparent process, measurable KPIs, and sound decisions.
Visibility and positions by clusters, organic traffic, conversions and micro-conversions, indexing and technical health. We align the set with your funnel.
Not one ranking for one keyword, but growth in cluster visibility, organic traffic to the right pages, and search-driven leads. Each project starts with a baseline and target metrics.
We can define a realistic range after reviewing the niche, current visibility, seasonality, and site quality. A serious forecast includes assumptions instead of a fixed promise.
Direct contacts

Shall we talk about your project?

Tell me about your goals and site — I will suggest a working format and the next step.

[email protected]@pavelbarushkaLinkedIn