Product Feed Optimisation
Optimising the product feed for Google Shopping. Title, description, images for high CTR.
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Title optimisationDescription optimisationImagesGoogle categoriesCustom labelsA/B testingIn brief
Product feed optimisation is the process of improving product data in the feed (XML/CSV) for Google Shopping, Merchant Center, and price comparison engines. Key elements: unique and informative titles, detailed descriptions, high‑quality images, proper Google categories, and using custom labels for campaign segmentation.
Title optimisation
Examples:
TXT
// Bad
"Smartphone"
// Good
"iPhone 15 Pro 256GB Blue Titanium Smartphone Apple"
// Formula
[Brand] [Model] [Key Features] [Product Type]Description optimisation
- Length — 500–1000 characters.
- Keywords — natural inclusion.
- Benefits — why buy.
- Specifications — key specs.
- Call to action — 'Buy with delivery', 'Order now'.
Images
- Quality — at least 800×800px (1200×1200 ideal).
- Background — white or neutral.
- Product — occupies 80%+ of image.
- No watermarks — prohibited by Google.
- Additional — up to 10 images (different angles).
Google categories
TXT
// Use exact Google taxonomy categories
google_product_category: "Electronics > Computers > Laptops"
// Do not use your own custom categories
google_product_category: "Our Laptops" // incorrectCustom labels for segmentation
TXT
custom_label_0 — margin (high/low)
custom_label_1 — seasonality (summer/winter)
custom_label_2 — popularity (top/regular)A/B testing
Test different title variants, images, and descriptions in small campaigns. Analyse CTR in Merchant Center.
Feed optimisation directly affects Quality Score in Google Shopping. Higher clicks and relevance lower your cost per click.
FAQ
Common questions
For products with frequent price/stock changes — daily or real‑time (via API). For stable assortments — weekly.
Both are critical. A strong image attracts attention, but the title explains what the product is. Test combinations.
Yes, they may boost CTR, but don’t overdo it. Avoid emojis in descriptions as they might look unprofessional.
Direct contacts
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