Link Strategy (Ssylochnaya strategiya)
Planning link building: goals, channels, KPIs. How to combine internal linking and external methods to grow authority.
A link strategy is a document or plan outlining goals, sources, and methods for acquiring external and internal links. It includes KPIs, an outreach schedule, anchor profile control, and competitive monitoring.
Elements of a link strategy
A solid plan includes: goal setting (authority, traffic, ranking growth), budget and resource definition, method selection (outreach, guest posting, Digital PR), a timeline, and success metrics. It should also outline how internal linking evolves — hub pages and clusters.
Link acquisition channels
- Outreach — direct contact with editors and bloggers.
- Guest posting — articles with a link back to your site.
- HARO (Help a Reporter Out) — expert comments for media.
- Digital PR — newsworthy content, research, news.
- Crowd marketing — links on forums, in comments.
Metrics and KPIs
Track: new referring domains, DR/DA changes, ranking improvements for target queries, organic traffic growth. Anchor text and donor diversity matter.
Common questions
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