Link-Based Ranking (Ssylochnoe ranzhirovanie)
How search engines order sites based on the quantity and quality of links. The role of PageRank, anchors and donors in ranking algorithms.
Link-based ranking is the part of a search engine's algorithm that evaluates page authority through its backlink profile. More quality, topically relevant links increase the chance of high rankings.
How link-based ranking works
The principle is simple: each incoming link is a vote of confidence. But votes carry different weight based on donor authority, topic, link placement, and anchor text. Link-based ranking is complemented by content and behavioral signals.
The role of PageRank
PageRank is the historical foundation of link-based ranking. Although the visible toolbar is gone, the algorithm still computes an internal page score that flows through links. The higher the donor's PageRank, the more weight the acceptor receives.
Link quality signals
- Donor authority (DR, DA, Trust Flow).
- Topical relevance.
- Anchor text.
- Donor and IP diversity.
- Link position on the page (in-content beats footer).
- Rel attributes (nofollow, ugc, sponsored).
Common questions
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