On-page SEO —
meta templates, H1–H3, link topology, and meaning without stuffing
Each page sends a clear intent signal: per‑type CMS rules, heading hierarchy tuned to SERP, LSI and entities, internal links with anchor discipline, E-E-A-T. Scale through specs — not hand-editing thousands of URLs.
Pages are optimized but still won’t rank?
1
Cookie‑cutter templates
One Title for everything, no semantic difference between page types — search engines can’t see priorities.
2
Broken heading hierarchy
Multiple H1s, missing H2s, keywords that don’t match the content structure. Crawlers lose the logical flow.
3
Chaotic internal linking
Link equity doesn’t flow where it’s needed: authoritative sections hoard it, while weak pages get no support.
4
E‑E‑A‑T blind spots
No expertise or trust signals. Critical for YMYL niches, and detrimental to conversions in commercial queries.
What’s included in on-page SEO
Each page sends a clear intent signal: per‑type CMS rules, heading hierarchy tuned to SERP, LSI and entities, internal links with anchor discipline, E-E-A-T. Scale through specs — not hand-editing thousands of URLs.
CMS meta templates
Title and Description variables per page type; bulk uniqueness control.
- Rules for catalog, filters, articles
- Guards against empty or duplicate titles
- Alignment with indexing and canonicals
H1–H3 hierarchy
One H1, H2 for subtopics and LSI, H3 for answer structure; benchmarked to SERP leaders.
- Intent match per block
- Editor checklist
- Regression after template changes
LSI & entities
Thematic terms and related concepts without keyword stuffing.
- Per-cluster glossaries
- FAQ block consistency
- Density and fluff control
Internal linking
Topology from strong sections to money pages; disciplined anchors.
- Priority hubs and inlinks
- Anchor over-optimization limits
- Tie-in with crawl budget
E-E-A-T
Authors, expert inserts, sources, policies — tuned to niche and YMYL.
- Person schema when it fits
- Visible dates and updates
- Trust in commercial modules
Images & media
Semantic alt, formats, lazy, dimensions — for CLS and speed.
- File naming policy
- Critical LCP for hero media
- Template image map
Cannibalization & clusters
Duplicate titles/H1, query overlap across URLs — consolidate or separate.
- URL × query matrix
- noindex/merge only with a rationale
- Post-migration checks
Navigation & on-page UX
Breadcrumbs, anchored TOC, pagination — structure for bots and users.
- Match JSON-LD BreadcrumbList
- Block order and accessibility
- Fewer dead zones around ads
Engineering on-page: templates at scale
Not one-off tweaks — rules per page type: meta and headings from the CMS, internal link maps, semantic reinforcement and E-E-A-T, with duplicate control.
Meta templates by page type — Title and Description with CMS variables for categories, products, articles, services. Mass management without quality loss.
Heading hierarchy backed by competitors — One H1 with the primary keyword, H2 for LSI and subtopics, H3 for micro‑structure. Validated against the top‑5 SERP.
Semantic links and LSI — Thematic terms, synonyms, and related entities. Deeper content without keyword stuffing.
Internal PageRank & anchors — Distributing link equity from strong sections to target pages. Anchors with controlled relevance.
How the work is structured
Template audit → meta and heading spec → CMS rollout and linking → GSC monitoring.
Step 1
On-page architecture audit
Page types, meta, headings, dupes; SERP comparison for priority templates. Outcome: Deficit map and template priorities.
Step 2
Template design
Meta templates, H1–H3 rules, LSI dictionaries, anchor model. Outcome: On-page spec ready to implement.
Step 3
Implementation & linking
CMS configuration, new link topology, semantic blocks. Outcome: Updated optimization and page connectivity.
Step 4
Monitoring & iterations
Rankings, indexing, CTR in GSC; template tweaks when SERP shifts. Outcome: An on-page system with a steady improvement loop.
Personal
The expert who runs the work
No hiding behind a sales team: priorities, reviews, and straight answers—from strategy through reporting.
SEO Strategist
Pavel Barushka
Head of SEO @ Texode · Minsk / hybrid
SEO strategist with an engineering mindset. I lead projects from zero launch to scaling high-load platforms: JS/SPA, subdomains, multilingual and multiregional websites. Technical audits, indexation strategy, semantics and structured data are in my scope.
Frequently Asked Questions
Ready to turn every page into a strong ranking signal?
Let's align scope: template audit, specification and rollout, or ongoing GSC support.
Free initial consultation included