Transparent analytics —
for confident SEO decisions
Almost every second project has duplicate hits, mismatched events, disappearing organic traffic, or goals leading nowhere. We configure GA4, GSC, and Metrica so your reports reflect reality — without arguments over numbers from different universes.
What's hurting your analytics
1
Duplicate hits
Data is inflated, conversions are bloated — decisions are based on a distorted picture.
2
Mismatched events
Dev, marketing, and SEO count different numbers — each sure they're right.
3
Organic blind spots
Organic traffic suddenly disappears from reports, and reasons are unclear.
4
Goals going nowhere
Set goals aren't linked to your business funnel — you don't know which channels actually bring revenue.
What's included
Almost every second project has duplicate hits, mismatched events, disappearing organic traffic, or goals leading nowhere. We configure GA4, GSC, and Metrica so your reports reflect reality — without arguments over numbers from different universes.
Current tagging and data source audit
Checking containers, duplicate counters, definition discrepancies, critical funnel gaps. A brief report on what to fix first.
- GTM / gtag map and overlaps with Metrica
- How session, source, and conversion definitions differ across tools
- Prioritized fix list with impact on SEO reporting
GA4 setup + events + business goal mapping
Proper GA4 and GTM configuration, events, parameters, linking with GSC and Metrica. A 'what each metric means' document for the team.
- Streams, internal/test traffic, event naming reference
- Key micro-conversions and e-commerce if needed
- DebugView and a post-release validation plan
GSC ↔ GA4, filters and basic SEO segments
Console integration, traffic segmentation by sections and query types.
- Search Console linked into GA4 reporting
- Brand/non-brand, landings, query-type views
- Click anomalies and index coverage checks
Metrica (if needed) and alignment with Google
Goals and segments for Russian-market traffic, webvisor — without breaking parity with GA4 logic.
- Shared conversion definitions between Metrica and GA4
- Segments for SEO and marketing
- Rules so dashboards don't mix incomparable numbers
Consent, CMP, and collection modes
GDPR / local requirements: Consent Mode, deferred tag loading, cookie-banner review.
- Consent flow and impact on data completeness
- CMP setup or recommendations for your stack
- A short brief for legal/marketing on what is measured before and after consent
CRM, offline conversions, and exports
Linking web events to leads and deals: offline conversion import, BigQuery / cloud connectors when needed.
- CRM field mapping ↔ GA4 events
- Offline import schedule and refresh cadence
- BigQuery / export options for long-term history
Data quality and post-launch control
Validation checklist, drift monitoring, a playbook for new site releases.
- Test scenarios and dashboards for metric drift
- Developer note: how not to break analytics on deploy
- Periodic sample checks against GSC and ad accounts
Looker Studio and knowledge transfer
Role-based dashboards (SEO/marketing/management), access handover, and team training.
- Layouts for weekly SEO reviews and executive summaries
- Auto-refresh schedule and optional email digests
- Short Q&A on how to read the reports
How order is established
We unify Google Analytics 4, Google Search Console, and Yandex.Metrica into a transparent system, considering CMP, consent, and cookie limitations. Every metric gets a clear definition understood by the team and management.
GA4 & events — Stream configuration, custom events and parameters (forms, calls, key CTAs, scroll, e-commerce if needed). Excluding test and internal traffic, aligning naming with dev and marketing.
GSC & organic — Linking GSC with GA4, filters by site sections, brand/non-brand, landing page and query type breakdowns. Basic index coverage and click anomaly monitoring.
Yandex.Metrica — Goals, segments, webvisor, and heatmaps for Russian-speaking audiences. Synchronizing logic with Google metrics to avoid comparing apples to oranges.
Looker Studio — Auto-updating SEO dashboard: organic sessions, conversions, page-level breakdowns, optional Core Web Vitals and GSC exports — no weekly copy-paste.
How the work is structured
First we define what success means (events, funnel, CRM), only then tags — otherwise 'GA4 is set up' doesn't answer SEO questions.
Step 1
Audit
Checking containers, duplicate counters, definition discrepancies, critical funnel gaps. Brief report: what to fix first. Outcome: Understanding of current issues and a fix plan.
Step 2
Setup
GA4 configuration, GTM if needed, goals and parameters, linking with GSC and Metrica. A 'what each metric means' document for the team. Outcome: A working analytics system and a shared metric glossary.
Step 3
Dashboard & handover
Looker Studio for your roles (SEO/marketing/management), test samples, and access transfer. Optional email schedules or stack integration. Outcome: A polished dashboard and a trained team.
Step 4
Monitoring & stabilization
A post-release quality window, fixes for any drift, and a final runbook for your team. Outcome: Stable reporting and a clear ongoing playbook.
Results examples
Post-Roy
A construction services website for industrial floors and screed. The project started from zero: no site, no domain, no digital reputation.
lengidroprom.ru
An OpenCart pumping equipment catalog: template redesign, bot filtering, silo architecture, trust factors and standardization of 3000+ product cards.
Personal
The expert who runs the work
No hiding behind a sales team: priorities, reviews, and straight answers—from strategy through reporting.
SEO Strategist
Pavel Barushka
Head of SEO @ Texode · Minsk / hybrid
SEO strategist with an engineering mindset. I lead projects from zero launch to scaling high-load platforms: JS/SPA, subdomains, multilingual and multiregional websites. Technical audits, indexation strategy, semantics and structured data are in my scope.
Frequently asked
Ready to straighten out your analytics?
Discuss an audit or full setup — and how it can support organic growth.
Including a free initial consultation