SEO consulting —
roadmap, contractor reviews, hiring, and KPI check‑ins — strategy without report theater
An as‑is diagnosis, priorities by traffic and revenue impact, and alignment across marketing, product, and engineering. Regular reviews and plan adjustments so SEO stays a managed asset — not a pile of disconnected tasks.
Why are SEO efforts fragmented and failing to deliver predictable results?
1
No unified strategy
Your team or contractors operate without a coordinated plan. Tactical actions aren’t tied to business objectives.
2
Budget leaks into ineffective channels
It’s unclear which SEO activities bring ROI. Money is distributed without priorities.
3
Opaque contractors
SEO agencies and freelancers report article and link counts but don’t show real impact on traffic and leads.
4
Hard to build a strong SEO team
You don’t know whom to hire, how to evaluate candidates, or how to structure roles. Hiring mistakes cost months of lost growth.
What’s included in SEO Consulting
An as‑is diagnosis, priorities by traffic and revenue impact, and alignment across marketing, product, and engineering. Regular reviews and plan adjustments so SEO stays a managed asset — not a pile of disconnected tasks.
Situation audit
SEO, contractors, and internal capacity: what pays off, where budget leaks, and which hypotheses to close first.
- Slice across GSC, analytics, and tech without fluff
- Mapped to the business funnel
- Decision list with impact sizing
6–12 month roadmap
Priorities, KPIs, phases, and budget — one plan for marketing, product, and development.
- Milestones and done criteria
- Dependencies between tech, content, and links
- What we consciously defer
Hiring & team strengthening
Competency profiles, resume and test review, assessment of current staff and hybrid agency models.
- In‑house vs vendor role boundaries
- Skill matrix for your stack
- Onboarding and first 90 days
Control & reviews
Monthly or quarterly: plan vs reality, resource shifts, lessons captured.
- KPI and technical health dashboard
- Escalations and blameless postmortems
- Data‑driven roadmap revisions
Contractor audit
Scope fit, reporting quality, real metrics vs promises, link and content risks.
- Contract vs delivered artifacts checklist
- Recommendations to strengthen or replace
- Transparent KPIs for renewals
Team mentorship
Processes, review templates, and knowledge transfer so the team owns the plan after the engagement.
- Release playbooks and SEO checklists
- Case walkthroughs on your data
- Invariant documentation
Dev & release alignment
Embed SEO in sprints: CWV, indexation, redirects — not a separate line after ship.
- Definition of Done for SEO‑sensitive work
- Post‑deploy smoke on a URL sample
- Backlog prioritization with tech leadership
Executive reporting
Short briefs: organic trends, lead/revenue contribution, status of major initiatives and risks.
- C‑level friendly metrics
- Tied to marketing and product calendars
- Resource asks grounded in ROI
Data‑driven consulting with an engineering backbone
I don’t give vague advice. I diagnose your current position, build a prioritized roadmap, and sync marketing, product, and development. I help you find and assess talent, then regularly check progress against KPIs — so SEO becomes a predictable asset.
Balanced focus — Strategy covers content (E‑E‑A‑T, semantics), tech (CWV, indexing), links (profile, outreach), and analytics (GA4, ROI) — no area dominates without reason.
From audit to roadmap — First we lock down what’s actually working and where leaks are. Then a 6–12 month plan with clear milestones.
Hiring & mentorship support — Selection criteria, test assignments, evaluation of your current team and contractors. I help build structure, not just fill a vacancy.
Regular check‑ins & course correction — Monthly or quarterly reviews. We compare plan versus reality and reallocate resources for maximum ROI.
How the consulting engagement works
Four stages from diagnosis to a self‑sustaining system.
Step 1
Audit
Collect data: current rankings, traffic, contractors, resources, technical health. Pinpoint bottlenecks and growth opportunities. Outcome: An objective report with a prioritized problem list.
Step 2
Plan & Roadmap
Design a 6–12 month strategy: KPIs, phases, budget. Align marketing, product, and development. Outcome: A detailed roadmap ready for immediate execution.
Step 3
Hiring & Team
Assist with recruiting and evaluating specialists. Build team structure or reinforce the current one. Outcome: A strong SEO team (in‑house or hybrid) with clear roles.
Step 4
Reviews & Control
Regular meetings to check progress. Adjust the roadmap based on real data and changing conditions. Outcome: Steady organic traffic growth and ROI, predictable quarter over quarter.
Sample results
Post-Roy
A construction services website for industrial floors and screed. The project started from zero: no site, no domain, no digital reputation.
lengidroprom.ru
An OpenCart pumping equipment catalog: template redesign, bot filtering, silo architecture, trust factors and standardization of 3000+ product cards.
Personal
The expert who runs the work
No hiding behind a sales team: priorities, reviews, and straight answers—from strategy through reporting.
SEO Strategist
Pavel Barushka
Head of SEO @ Texode · Minsk / hybrid
SEO strategist with an engineering mindset. I lead projects from zero launch to scaling high-load platforms: JS/SPA, subdomains, multilingual and multiregional websites. Technical audits, indexation strategy, semantics and structured data are in my scope.
Frequently Asked Questions
Ready to turn SEO into a predictable asset?
Diagnosis, roadmap, and recurring reviews — so SEO becomes a managed asset.
Free initial consultation included