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Engineering notes on SEO

Articles about technical SEO, content strategy, analytics and development from the trenches.

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Service website SEO: strategy from scratch
ContentIntermediateMay 21 · 16 min4.4

Service website SEO: structure, content and factors

How to promote a services website: proper structure, landing pages per service, portfolio as an SEO asset, and commercial factors that drive conversions.

P. Barushka
SEO
Content audit: Keep / Update / Consolidate / Delete methodology

Content audit: methodology and step-by-step process

ContentIntermediateMay 20 · 15 min4.9
E-E-A-T: experience, expertise, authoritativeness and trustworthiness

E-E-A-T: what it is and how to strengthen trust signals

ContentBeginnerMay 17 · 14 min4.4
Keyword research: methodology from zero to strategy

Keyword research: methodology from zero to strategy

ContentIntermediateMay 17 · 16 min4.4
Topic clusters: content architecture for SEO

Topic clusters: content architecture for SEO

ContentIntermediateMay 17 · 12 min4.6
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Cover: site silo structure

Site silo structure

ContentExpertApr 8 · 24 min4.5
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