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Engineering notes on SEO

Articles about technical SEO, content strategy, analytics and development from the trenches.

SEO checklist for a website: 80+ items to audit

A complete SEO checklist: technical settings, on-page optimisation, content, structured data, off-page factors and analytics. Every section lists concrete items to check.

P. Barushka

SEO

On-page SEO: complete guide to page optimisation

Engineering notes on SEO

SEO checklist for a website: 80+ items to audit

On-page SEO: a complete guide to page optimisation

URL structure: principles of SEO-friendly URLs

Image SEO: alt text, formats, compression, and lazy load

Keyword cannibalization: how to find and fix it

Featured snippets: how to rank in position zero

Open Graph and Twitter Cards: complete guide

HTML heading structure H1–H6: complete guide for SEO

Meta Description: what it is and how to write it

Canonical URL: what it is and how to configure it

H1 tag: how to write it right — complete guide

Title tag: complete guide