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Engineering notes on SEO
Articles about technical SEO, content strategy, analytics and development from the trenches.
Categories

301 and 302 redirects: when and how to use them
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Hreflang: Complete Guide to International SEO
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Crawl Budget: a practical guide for large platforms
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Robots.txt: complete setup guide for SEO
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XML Sitemap: complete guide — attributes, types, localisation and robots.txt
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Schema.org and JSON-LD: complete guide to Organization, Product, ratings and photos
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Custom 404 page: how to configure and implement correctly
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HTML heading structure H1–H6: complete guide for SEO
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Meta Description: what it is and how to write it
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Canonical URL: what it is and how to configure it
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H1 tag: how to write it right — complete guide
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Title tag: complete guide
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Core Web Vitals: Complete Guide 2026
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From Code to Conversion: How Each SEO Scripts Module Boosts Efficiency
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