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Engineering notes on SEO

Articles about technical SEO, content strategy, analytics and development from the trenches.

301 and 302 redirects: when and how to use them

301 and 302 redirects: when and how to use them

Technical SEOIntermediateMay 17 · 12 min4.4
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Hreflang: international SEO guide

Hreflang: Complete Guide to International SEO

Technical SEOExpertMay 16 · 16 min4.7
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Cover: Crawl Budget — practical guide

Crawl Budget: a practical guide for large platforms

Technical SEOIntermediateMay 15 · 20 min4.3
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Cover: Robots.txt — complete setup guide

Robots.txt: complete setup guide for SEO

Technical SEOIntermediateMay 15 · 18 min4.8
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Cover: XML Sitemap — complete guide

XML Sitemap: complete guide — attributes, types, localisation and robots.txt

Technical SEOIntermediateMay 15 · 20 min4.4
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Cover: Schema.org and JSON-LD — complete structured data guide

Schema.org and JSON-LD: complete guide to Organization, Product, ratings and photos

Structured DataIntermediateMay 15 · 22 min4.8
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Cover: custom 404 page — how to configure and implement

Custom 404 page: how to configure and implement correctly

DevelopmentIntermediateMay 15 · 15 min4.7
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Article cover: HTML heading structure H1–H6 complete guide

HTML heading structure H1–H6: complete guide for SEO

On-Page SEOBeginnerMay 15 · 16 min4.6
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Cover: meta description — what it is and how to write it

Meta Description: what it is and how to write it

On-Page SEOBeginnerMay 15 · 14 min4.4
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Cover: canonical URL — what it is and how to configure it

Canonical URL: what it is and how to configure it

Technical SEOIntermediateMay 14 · 15 min4.9
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Cover: how to write the H1 tag correctly

H1 tag: how to write it right — complete guide

On-Page SEOBeginnerMay 14 · 12 min4.7
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Cover: title tag — complete guide

Title tag: complete guide

On-Page SEOIntermediateMay 13 · 20 min4.3
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Core Web Vitals diagram: LCP, INP, CLS

Core Web Vitals: Complete Guide 2026

Web PerformanceIntermediateMay 12 · 18 min4.9
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SEO Scripts hub interface

From Code to Conversion: How Each SEO Scripts Module Boosts Efficiency

DevelopmentExpertMay 9 · 22 min4.8
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Cover: site silo structure

Site silo structure

ContentExpertApr 8 · 24 min4.5
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