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Engineering notes on SEO

Articles about technical SEO, content strategy, analytics and development from the trenches.

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Required website pages for SEO and E-E-A-T

On-Page SEOBeginnerMay 23 · 11 min4.8

Required website pages: how they affect SEO and E-E-A-T

Which pages every website must have — About, Contact, Privacy Policy. How their absence lowers your E-E-A-T score and what to do about it right now.

On-page SEO: complete guide to page optimisation

On-page SEO: a complete guide to page optimisation

On-Page SEOBeginnerMay 21 · 15 min4.6

Image SEO: alt text, formats, compression and lazy load

Image SEO: alt text, formats, compression, and lazy load

On-Page SEOIntermediateMay 17 · 14 min4.9

Keyword cannibalization: how to find and fix it

Keyword cannibalization: how to find and fix it

On-Page SEOIntermediateMay 17 · 13 min4.7

Featured snippets: how to rank in position zero

Featured snippets: how to rank in position zero

On-Page SEOIntermediateMay 17 · 13 min4.7

Open Graph and Twitter Cards: markup for social media

Open Graph and Twitter Cards: complete guide

On-Page SEOBeginnerMay 17 · 11 min4.6

Article cover: HTML heading structure H1–H6 complete guide

HTML heading structure H1–H6: complete guide for SEO

On-Page SEOBeginnerMay 15 · 16 min4.6

Cover: meta description — what it is and how to write it

Meta Description: what it is and how to write it

On-Page SEOBeginnerMay 15 · 14 min4.4

Cover: how to write the H1 tag correctly

H1 tag: how to write it right — complete guide

On-Page SEOBeginnerMay 14 · 12 min4.7

Cover: title tag — complete guide

Title tag: complete guide

On-Page SEOIntermediateMay 13 · 20 min4.3