Blog

Engineering notes on SEO

Articles about technical SEO, content strategy, analytics and development from the trenches.

Categories

AllTechnical SEOOn-Page SEOStructured DataContentDevelopmentWeb PerformanceLocal SEOOff-Page SEOAnalytics

Tags

technical-seoon-page-seoindexingcore-web-vitalsтехническое-seoanalyticscrawlingcmsperformanceoptimisationseo-toolscontenttagsurltrust+136 more
LCP optimization: how to improve Largest Contentful Paint

LCP: how to optimize Largest Contentful Paint

Web PerformanceExpertMay 20 · 14 min4.8
Read
Content audit: Keep / Update / Consolidate / Delete methodology

Content audit: methodology and step-by-step process

ContentIntermediateMay 20 · 15 min4.9
Read
Rank tracking: tools and methodology

Rank tracking: tools and methodology

AnalyticsBeginnerMay 20 · 13 min4.8
Read
Server log file analysis for SEO

Server log file analysis for SEO: complete guide

Technical SEOExpertMay 19 · 16 min4.7
Read
URL structure: principles of SEO-friendly URLs

URL structure: principles of SEO-friendly URLs

Technical SEOIntermediateMay 19 · 14 min4.8
Read
Image SEO: alt text, formats, compression and lazy load

Image SEO: alt text, formats, compression, and lazy load

On-Page SEOIntermediateMay 17 · 14 min4.9
Read
Keyword cannibalization: how to find and fix it

Keyword cannibalization: how to find and fix it

On-Page SEOIntermediateMay 17 · 13 min4.7
Read
Featured snippets: how to rank in position zero

Featured snippets: how to rank in position zero

On-Page SEOIntermediateMay 17 · 13 min4.7
Read
E-E-A-T: experience, expertise, authoritativeness and trustworthiness

E-E-A-T: what it is and how to strengthen trust signals

ContentBeginnerMay 17 · 14 min4.4
Read
Keyword research: methodology from zero to strategy

Keyword research: methodology from zero to strategy

ContentIntermediateMay 17 · 16 min4.4
Read
Google Search Console: complete guide for SEO

Google Search Console: complete guide 2026

AnalyticsIntermediateMay 17 · 15 min4.1
Read
GA4 for SEO: reports and metrics in Google Analytics 4

GA4 for SEO: reports, metrics and practical use

AnalyticsIntermediateMay 17 · 13 min4.7
Read
301 and 302 redirects: when and how to use them

301 and 302 redirects: when and how to use them

Technical SEOIntermediateMay 17 · 12 min4.4
Read
Open Graph and Twitter Cards: markup for social media

Open Graph and Twitter Cards: complete guide

On-Page SEOBeginnerMay 17 · 11 min4.6
Read
Topic clusters: content architecture for SEO

Topic clusters: content architecture for SEO

ContentIntermediateMay 17 · 12 min4.6
Read
Internal linking: strategy and architecture for SEO

Internal linking: strategy and architecture for SEO

Technical SEOIntermediateMay 16 · 17 min4.6
Read
JavaScript SEO: indexing SPAs and React sites

JavaScript SEO: how Google indexes SPAs and React sites

Technical SEOExpertMay 16 · 18 min4.4
Read
Hreflang: international SEO guide

Hreflang: Complete Guide to International SEO

Technical SEOExpertMay 16 · 16 min4.7
Read
Cover: Crawl Budget — practical guide

Crawl Budget: a practical guide for large platforms

Technical SEOIntermediateMay 15 · 20 min4.3
Read
Cover: Robots.txt — complete setup guide

Robots.txt: complete setup guide for SEO

Technical SEOIntermediateMay 15 · 18 min4.8
Read